Are you a sole collector and a soul chaser for the Kingdom? Do you love the idea of merging fashion and faith? Well, you may have some things in common with a man of God named Jerry Lorenzo. Jerry Lorenzo is the son of Jerry Manuel, a former major league baseball player and manager. He […]

In With the Fear of God in Fashion, Out With the Fear In Our Hearts

Are you a sole collector and a soul chaser for the Kingdom? Do you love the idea of merging fashion and faith? Well, you may have some things in common with a man of God named Jerry Lorenzo. Jerry Lorenzo is the son of Jerry Manuel, a former major league baseball player and manager. He stated that he grew up with “praying parents that covered him since he was a kid.” In 2013, he started the brand “Fear of God.” During an interview with Carl Lentz, Hillsong New York’s Lead Pastor, Jerry Lorenzo stated “Fear of God is not a streetwear brand, it’s not a men’s contemporary or a designer brand, or even a Christian clothing line for that matter… This is God’s brand.”


Image via

The name “Fear of God” came from a devotional written by Oswald Chambers called “My Utmost for His Highest.” Since the brand’s launch, it has grown to be wildly successful and prominent in the fashion industry. Celebrities such as Justin Bieber, Kanye West, and Rihanna have all acknowledged the success of his efforts. Now he has been afforded an opportunity to create apparel and sneakers with Nike, a multinational corporation. Named the Air Fear of God, Jerry’s line debuted on December 15, 2018 for $350.


Image via Jerry Lorenzo’s Instagram


Did God give you a brand, business, or even a blog to birth? Has God been speaking to you about exercising that hidden talent or putting yourself out there? What is stopping you? One of the biggest things that stops us from going after our goals is a small four-lettered word: fear. Jerry inscribed Joshua 10:24 – 25 on the shoes above. It really can speak to this issue of fear. It states:

“When they had brought these kings to Joshua, he summoned all the men of Israel and said to the army commanders who had come with him, “Come here and put your feet on the necks of these kings.” So they came forward and placed their feet on their necks.
Joshua said to them, “Do not be afraid; do not be discouraged. Be strong and courageous. This is what the Lord will do to all the enemies you are going to fight.”

It is not enough to just read this passage of scripture often. We must start to actually believe and walk in that promises of God. Enemies may rise against your business but God encourages you not to be afraid or discouraged. Instead, He wants us to be strong and courageous. If God said He will take care of the enemies then what are we waiting for? If you are ready to get the fear out of your heart and get busy like the “Fear of God” brand then here are some tips from Jerry’s story that you should consider.

1. Keep God as the CEO of the Company

Jerry Lorenzo once stated “I tried it [working in the fashion industry] without God being the head and nearly lost all the phenomenal things [my wife, kids, family, and Jesus] I have in my life today.”

Jesus said in the book of John, “I am the vine; you are the branches. Whoever abides in me and I in him, he it is that bears much fruit, for apart from me you can do nothing.”

So let’s always remember that with God we can be fruitful, productive, and prosperous but without Him, we can do nothing.

2. Be Persistent

You may be thinking that Jerry Lorenzo had it easy breaking into the fashion industry because of his father’s legacy but that is not the truth. It was actually his Heavenly Father’s grace that got him to where he is. In fact, he was actually a stock boy at Diesel, which is a clothing brand that started in 1978. He was not able to work on the sales floor because he didn’t have the “look” they were going for at the time. He did not always have it easy and it did not happen overnight. So stay faithful and don’t give up.

“Do not despise these small beginnings, for the Lord rejoices to see the work begin, to see the plumb line in Zerubbabel’s hand.” -Zechariah 4:10

3. Figure Out Your “Why”

Jerry Lorenzo stated “When I began to, like, focus on Him, it’s like all these things just kind of like fell my way. And I don’t want to say that and for you to get confused that worldly success somehow equals significance… What are you doing here that is impacting the Kingdom?”

Before you start your business, it is important to really consider why you want to do this. Is it for personal success or is it about saving souls? Will this glorify God or glorify you?

“So whether you eat or drink or whatever you do, do it all for the glory of God.” 1 Corinthians 10:31.

4. Your History Is Not Your Destiny

Jerry Lorenzo stated “I was a party promoter in LA, I had my battle with alcohol, I had my battle with everything else that comes with that.” He is a prime example of the fact that you don’t have to be perfect to be used by God. No matter how bad you think you are, God can still use you and your situation for good.

“And we know that in all things God works for the good of those who love him, who have been called according to his purpose.” Romans 8:28

I want to leave you with this last thought. Regarding changing the Nike logo to merge with the Fear of God brand, Nike’s Senior Apparel Design Director stated “we don’t let that many people remix our logos but it made sense in this context.” The Nike logo was remixed to say “Air Fear of God.” This relayed to me that the grace of God and the favor of God will open doors that are not usually opened. He will break down barriers and He will do as He pleases. If it is a God-given vision, the provision will be there. Where God places you, favor will follow. Use Jerry Lorenzo’s life as a testimony of how the favor of God can override the fear in our hearts. Start today!

Martina Samantha

Contributing Writer at Christian En Vogue
Martina Samantha, also known as Tina Demure, is a 23-year old woman of God that found her passion in the form of a pen and a pad. With every heartbreak, breakdown, or breakthrough, she has turned to writing to document each moment.Growing up, she was told that she would be a surgeon but she was confused as to what that meant. She never had any interest in the medical field, science, or performing surgery. But now she knows that God meant that her hands would be used to write stories that would heal her own heart, and touch the hearts of others.

Check out for more from Tina.
Martina Samantha

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